Sether: The New Smart Contract Developer Tool to Harness the Power of Social Media
SETHER will enable developers to build a new breed of blockchain services that take full advantage of the information available in social networks: bounty campaigns, loyalty programs, customer targeting, referral programs, coupon discounts, proof of action etc.
It is an unfair world, where everyone either bends or breaks the rules. No question that part of attention the Ethereum blockchain receives is due to the rising appeal for decentralization of different services and applications. The blockchain’s advantages also have a downside for any enterprise: it strips access to social media, the fuel-over-fire ingredient for any business, on or off the blockchain. The success of the blockchain market depends on its reach.
This prompted the creation of Sether, a blockchain service that offers much-needed access to social networks. The platform is currently in full development, releasing its alpha version in January 2018.
Sether enables developers to build a new breed of blockchain services that take full advantage of the information available in social networks for bounty campaigns, loyalty programs, customer targeting, referral programs, coupons, also providing proof of action solutions and opening up numerous possibilities to extend any blockchain business into the real world.
The Sether developers come with a big data frame of mind. The MWARE company, also offering big data and AI solutions worldwide through platforms like BigConnect and Sponge, used the experience they gained in the field to create Sether.
The result is a platform that not only provides integration with social network APIs but also provides custom analytic and monitoring capabilities for blockchain operations and enterprises. Users can run custom queries on social network data to get desired insights, find influencers, see the reach of their posts, create watchlists to be notified when certain events happen and see the sentiment for various social network objects such as posts, messages, pages, events and more.
The ICO will be launched 27th of November, SETH token presale ending January 15th. The company is preselling tokens at a discount price for large volume purchases, details about the presale can be found on http://sether.io
“We are very enthusiastic about what the blockchain can offer to any advanced entrepreneurs; let’s call them crypto-entrepreneurs. We have been working and tinkering over more than one blockchain idea, and stumbled upon the difficulty to address and work with social media information. Since it was so necessary for us to devise a way to integrate data from social networks, we decided to focus on solving the issue for everyone on the blockchain. It was fun, we felt like we’re adding exactly what we should be adding to the blockchain, given our big data background” Flavius Burca, Sether CTO.
“I had the opportunity to watch how open source, social media data analysis managed to completely change how an organization reacts, or how they organize their products or offers. It has overwhelming effects. It was almost ironical how such a well-designed community like the blockchain simply cannot efficiently reach the already established social networks. Making Sether felt like closing a circle. Now, these two worlds can meet, on blockchain terms — of course.” Ovidiu Oancea, Sether CEO.
The team working on Sether is bent on releasing it in January 2018. You can tune in to the product development statements and reports on their Facebook, Youtube and Twitter channels, or subscribe to their weekly newsletter.
SETH: Tokenizing Big Data analytics for the Blockchain
Access to big data analytics, previously a very expensive tool, reserved for the corporations and public institutions that can afford it, has been tokenized and can be purchased on the Blockchain, according to your needs.
Sether enters the Blockchain
Sether is made by mWare, which is essentially a big data service provider. The Big Connect big data platform is used by our clients for public security, retail marketing and business planning. Aside from social network data collecting and the validation trough smart-contract APIs, Sether also offers the possibility to analyze this data, and put it to use in your marketing and development strategy, campaigns, or to develop new services to offer.
Any business can do that by using SETH, the Sether token, to purchase a number of API calls to use when collecting data from social networks. This will be subscription based. And, to really understand what big data tokenization means, you have to know that a big data platform for an enterprise has 6 digit costs, while a basic Sether subscription, containing 25.000 API calls per month, costs 30$. Thirty Dollars.
The relation between Big Data and marketing
Sether provides data analysis service and artificial intelligence. For a retail blockchain business, everything revolves around your customer’s possibilities, preferences and habits. As a reactive post-factum analytic approach, using behavior and sentiment analysis tools provided by Sether, you can gain precious insights by monitoring and correlating customer behavior on social sites, their shopping trends, their previous transactions and their likes and dislikes about their experiences.
How the Smart Ledger Technology can take all of this, and drive it even further
Proactively, you can be asked to like a certain page or be part of a group or community as part of your involvement agreement. These actions can be validated in the blockchain using Sether by checking his actions against social networks. It’s how big data connects with the blockchain to create something new, the possibility to automatically make a profitable arrangement with your client.
If there was a time to combine big data with the blockchain, it’s now, as result benefits both clients and the business that uses the system.
Author : Isuk
Profile : Isuk
ETH : 0x237706bfE11D4C4E148b4764c8f7Da37743657d4