Sat, 17 Nov 2018

TokenStars (TEAM) Token Sale

TokenStars (TEAM) Token Sale

THE FIRST CELEBRITY MANAGEMENT PLATFORM ON BLOCKCHAIN

Review Project

The core idea behind TokenStars is to bring the interaction between stars, fans and advertisers to a new level and solve celebrity management industry problems.

Stars: talents and pros. In an era when professional career development highly relies on the ability to attract social capital and access the funding sources, stars need more ways to get discovered by the audience and sponsors.

Fans. The balance of celebrities, fans, and media has shifted dramatically. Fans no longer just watch. In real time they participate, analyze, critique, fantasize and connect with their favorite stars.Fans need innovations that will provide opportunities for interaction and two-way communications with celebrities.

Advertisers. Brands seek new channels of promotion with highly engaged audience and demand transparent and adjustable tools to run advertising campaigns.

TokenStars understand that in order to encourage collaboration between huge number of participants TokenStars shall develop scalable digital solutions and competitive incentives for all parties.Therefore, TokenStars build the modular blockchain platform that will allow participants to combine its blocks and achieve the desired results. Eventually it will change the way how celebrities connect with their fans and advertisers, making it more efficient and valuable.

TokenStars introduce TEAM token to empower the interaction between parties. TEAM tokens (ERC-20 standard) will serve as a form of access to the TokenStars platform and as an internal currency, required for the majority of operations and transactions within our ecosystem.

TokenStars create TEAM tokens (Ethereum ERC20 standard compatible utility tokens) to facilitate the engagement between different participants on the platform. TEAM tokens will serve as:

1. Form of access to TokenStars platform features, that verifies the token holder’s rights to participate in the activities, conducted within the ecosystem.
2. Internal currency – tokens will be used as a form of settlement in the transactions conducted within the platform. This will also allow us to avoid usual difficulties with fiat currencies such as low speed and trans-border payments related regulation

Use of Blockchain

TokenStars choice of blockchain as underlying technology of the TokenStars platform allows us to build transparent, scalable and verifiable system for all platform participants, especially for fans,scouts, promoters and advertisers. We will grant fans community leaders with tools to audit the 14 records of blockchain distributed ledger to prove the transparency of interaction and avoid the potential conflicts between the participants.

Every event such as recording of a vote in the poll, collecting report from the promoter, receiving auction bids or registering advertising click will generate blockchain writing down operations.TokenStars in-house advertising will be using blockchain to record all important events for further analysis. Daily number of these events can reach millions.

TokenStars private blockchain will be built as a network of nodes, maintained by the Company in the early stage of the platform development. Later we plan to delegate the rights (partially or fully) of the nodes’ maintenance to the leaders of the fan community who will be invited to become the part of the network. This will allow us to create a truly distributed network uncontrolled by any single party in the true spirit of blockchain.

TokenStars will produce easy-to install packages of the software required to run a network node and will provide all necessary instructions and worldwide 24/7 support. Network node operators will be compensated for their efforts with the TEAM tokens.

Token Sale

Crowdsale Opening Date

20-12-2017

332 days ago

Crowdsale Closing Date

28-02-2018

262 days ago

Allocations

 

Team

Roadmap

H2 2017
- Website
- ACE Tokens creation and distribution
- Module #9 Contest and Charity release
- Partnership agreements with sports media
- Partnership agreements with 3-6 Celebrities to support Charity Activities on the Platform
- Global Marketing and PR activities targeted at fans to take part in Charity Activities and get aware of the Platform
- 100+ customer discovery interviews with coaches, retired players, aspiring players and their parents
- Determine 10 potential ‘target’ PROs
- Sign 2 PROs
- Build the core team (Development, Scouting, Marketing)
- In-depth research of the industry as well as 5 Job interviews with Sports’ agencies employees to better understand their business model, pain points, opportunities for disruption
- Tennis, Soccer and other Sports advisory board assembly
- Business advisory board assembly
- Sign first sponsorship deal With the Brand

Q1 2018
- TEAM Tokens creation
- DCV mechanism, Module #5 Voting release
- Players’ Application Submission
- Scouts’ activity personal dashboard
- Module #4 Talent Scouting release
- Website newsfeed for Talents
- Global Marketing and PR activities targeted at young players and their coaches
- Global Marketing and PR activities targeted at fans to take part in Charity Activities and get aware of the Platform
- Start internal scouting Activities
- Empower Scouts with more tools and information
- Produce tutorials for the Scouts, Promoters and other internal training materials
- Release internal Player assessment report
- Finalize the typical agreement with the player
- Sign two more sponsorship deals With the Brands

Q2 2018
- Players scouting analytics automation
- Users’ analytics dashboard to follow the project KPIs
- Players scouting analytics automation
- Module #12 Ecommerce release
- Promoters’ activity personal dashboard
- Global Marketing and PR activities targeted at Sponsors
- Establish a structured marketing framework for all the main TAs (target audiences): funnels, content,marketing automation
- Hold first Junior players assessment sessions
- Produce advertising pitch decks for Promoters
- Produce PR media kits for promoters

Q3 2018
- Module #8 Fans Communications with Stars release
- Module #1 Talent Support release
- Global Marketing and PR activities targeted at all the main TAs
- Run Marketing based on the measurable KPI-based and transparent Framework
- Establish special projects and PRpartnerships to grow the awareness
- Finalize the first Cohort Selection
- Empower promoters with tools and information
- Build small, agile internal advertising sales department

Q4 2018
- Module #7 Bounty Fan Club release
- Module #2 Star ICO “Time Tokenization” release
- Run Marketing based on the measurable KPIbased and transparent Framework
- Monitor performance, adjust assessment criteria, prepare for the contract renewal
- “Customer Success” Organization establishment for all TAs
- Sign sponsorship deal (brought by a promoter)
- Build sales volume via internal advertising sales department

H1 2019
- Module #6 Betting release
- Module #7 Bounty Fan Club release
- Module #3 Star ICO “Income Tokenization” release
- Run Marketing based on the measurable KPIbased and transparent Framework
- Set up the predictable Scouting process, running on a solid and measurable basis
- Create and maintain cohort finalization and cohort management framework
- Build a network of strong representatives in the most important sport and entertainment hubs worldwide

Written By

Isuk
0x237706bfE11D4C4E148b4764c8f7Da37743657d4