Sat, 17 Nov 2018

IndaHash

IndaHash

Connecting the most loved brands

Review Project

indaHash is an automated platform (app) for brands and agencies that organizes global marketing campaigns run through digital influencers around the world. It was launched at the beginning of 2016 and since then, the platform has been used to execute over 1,000 campaigns in the EU, Middle East and North Africa region, Asia-Pacific, U.S., and South Africa (in total, over 70 markets) for brands such as Coca-Cola, McDonald’s, Unilever, and L’Oreal.

indaHash technology is focused on mid-tier influencers, which means that content is being created by “real people.” indaHash offers diverse products, services, and flexible pricing models to clients, whether it’s cost per thousand impressions (CPM), cost per engagement (CPE), cost per view (CPV), cost per Snapchat view (CPSV) or cost per content (CPCon). indaHash delivers global, scalable, and effective influencer marketing campaigns.

indaHash is a marketing platform that allows influencers to earn money by participating in brand campaigns on their social media profiles. As summarized in this review, indaHash was launched in January 2016 with a focus on micro-influencers (those in the sweet spot of reach and engagement), and in its first year ran 497 campaigns in 34 markets, while their influencer network grew from 10,000 to 110,000 and their employee count from 6 to 62. indaHash now boasts a network of over 300,000 influencers from 70 markets; over 400 clients, including Fortune 500 companies (such as Coca Cola, Sephora, VW, Adidas, P&G, McDonald’s, L’Oreal, New Balance, etc.), who have run over 1000 campaigns on the platform; and over 130 employees in 7 countries (Germany, UK, Poland, Singapore, US, UAE, and South Africa).

With indaHash, a brand submits either a photo/video for reposting or an assignment for influencers to create and publish their own content. The company or agency designates the tags to use and selects the criteria for influencers such as categories and follower counts. The indaHash platform then broadcasts the campaign to influencers who fit the requirements, moderates the submitted content, and tracks performance in terms of reach and engagement. The client pays the participating influencers according to reach (CPM), engagement (CPE), views (CPV), or content creation (CPCon), with rates set by indaHash, and receives a report detailing the campaign’s performance as well as rights to all the content created for the campaign.

The requirements for being accepted as an indaHash influencer include having at least 700 followers, a “proper number of posts”, a “good engagement rate”, and a “decent quality of posts (no memes, plagiarized or controversial content)”. Once accepted, the rates for an influencer’s participation are determined algorithmically and dynamically, based on followers and engagement. Influencers access the platform through a mobile app, whose Android version currently has an average rating of 3.3 from 1,899 reviews (including numerous complaints about long waits to get verified/accepted as well as a lack of campaigns), and whose iOS version has an average rating of 2 obtained from 21 ratings (with an ‘All Versions’ average of 3 from 62 ratings). After logging in, influencers can see the list of campaigns available to them, and the details for each campaign assignment. Generally, influencers have to take a photo or record a video and publish it on a social media account, with the brand’s specific #hashtag and @tag/mention in the description. Influencers can see their remuneration (rate per post) before deciding whether to participate, and their account balance is updated once the content is submitted, moderated, and posted. Withdrawal of earnings is limited by a minimum amount and payment terms are 30 to 60 days; payments come from indaHash directly and are deposited into the user’s bank account.

indaHash is now launching its IDH cryptocurrency, with a pre-ICO set for November 8, to be running for a week. Although fiat currency payments will remain available, using the cryptocurrency will allow influencers to be paid immediately and without revealing their private information, as well as make the platform available to more participants worldwide. Influencers will be able to sell their IDH coins back to indaHash (via a buyback program based on fiat payments from brands) or on a crypotcurrency exchange, as well as use them for special offers or early access to brand products and services. Furthermore, influencers will be able to exchange their IDH for personalized tokens, which they can then use to reward followers for engagement and to grow their audience. Fans would then be able to exchange these personalized tokens for things like access to exclusive content, a meeting with the celebrity, or making an appearance in a post. Fans will have their own indaHash profiles where they can see their balance of different influencer tokens. In order to incentivize use, brands buying a campaign with IDH coins will receive benefits (discounts, extra features), while influencers with more IDH in their wallets will receive higher bids for campaigns.

Although the Ethereum infrastructure is sufficient to handle the current volume of platform transactions, indaHash is aiming for mass adoption which will bring it beyond Ethereum’s capabilities. While IDH tokens are planned to remain on Ethereum, indaHash is looking at scalable solutions for the personalized influencer-fan tokens, such as Raiden (in which case influencer-fan tokens will be off-chain), Plasma (which will provide influencer-fan tokens with greater versatility), or other blockchains such as EOS or Exonum. The current whitepaper concentrates on the business plan and does not go much into implementation, but states that a technical whitepaper describing the platform architecture will be published, albeit without mentioning when.

Token Sale

Crowdsale Opening Date

29-11-2017

353 days ago

Crowdsale Closing Date

20-12-2017

332 days ago

Allocations

Token Distribution

Distribution

Allocation
For Crowdsale 320 000 000 IDH
For Influencer & market education 72 000 000 IDH
For Reward 8 000 000 IDH

Bounty Campaign

Campaign

Allocation
Translation Campaign 300 000 IDH
Blog Campaign
300 000 IDH
Facebook Campaign 300 000 IDH
Twitter Campaign 300 000 IDH
Telegram Campaign 300 000 IDH

Team

Name

Position
Barbara Soltysinska CEO
Darek Zielinski COO
Daniel Wroblewski Chief Software Architect
Bok Khoo Smart Contract Auditor
Federico Dedeu Business Development Leader
Ashwin Chandoesing Business Development Director
Joanna Pawluk CGO
Monika Drabek-Rainka Head of people operations
David Saunders Business Development Director - London
Michal Sokolik IT project manager

Roadmap

Nov 2017

   >> ICO indaHash coin integration and launch in indaHash app for
influencers In-app expanded wallet integration for influencers
Introduction on gamification and loyalization features based on
indaHash coin in the app Pre-paid cardsdistribution to influencers
indaHash coin integration and launch in indaHash app

Dec 2017

   >> Integration with largest exchanges

Jan 2018

   >> In-app expanded wallet integration for influencers

Feb 2018

   >> indaHash coin integration and launch in indaHash app for influencers

Jun 2018

   >> Introduction on gamification and loyalization features based on indaHash coin in the app

End of 2018 

   >> Pre-paid cards distribution to influencers

Written By

Isuk
Profile
ETH : 0x237706bfE11D4C4E148b4764c8f7Da37743657d4